- advertise to potential customers on Facebook, Twitter, Google and YouTube and manage these ads in a central place
- advertise on 3rd party websites with banner and sidebar ads
- manage A/B test variations of similar ads to experiment and determine which ad content performs best
- control the scheduling of ads based on time and set rules to trigger or change ads
- develop landing pages that boost conversions once ads are clicked
- analyze the high performing ads used by your competitors